My journey in design has certainly been untraditional, transforming from a complete newbie into someone leading actual projects. It’s been a continuous process of learning new skills, pitching to clients for the company, taking on freelance design work, and ultimately gaining a formal degree in Human-Computer Interaction. The pieces here represent some of the work done along the way. While they might seem trivial, I believe they truly reflect how I apply design thinking in my everyday life.
I collaborated with the design team in Australia to consult for Hassell, a well-established construction design firm with notable clients like Melbourne Airport and Baker McKenzie. Their objective was to enhance their digital outreach, focusing not just on UX but on their broader business strategy.
My contribution involved building a Miro board to conduct a strategic analysis of competitors and generate creative ideas aligned with industry trends. This analysis was structured around three key areas: what we could learn, what competitors were doing, and what we should improve, providing a clear roadmap for their digital evolution.
To help prepare for the high volume of visitors expected at the upcoming Grand Prix in Melbourne, I provided digital service consultation. They sought to revamp their entire digital solution to better cater to the tournament's expanding needs.
I analysed similar competitor solutions, particularly focusing on how they facilitated interaction beyond purely technological means. My advice ultimately led the client to pivot towards implementing accessibility tools, catering to a much broader user base and significantly enhancing inclusivity.
I worked alongside the service design team in London to develop a service blueprint for Mitsubishi in Canada. This project presented a fresh challenge, pushing me to think beyond digital solutions and consider a more holistic approach to feature design. A key success of this project was the successful implementation of an AI bot into the customisation process, directly aligning with the insights gained from our comprehensive service blueprints.
This was a live project with the Natural History Museum in London, focused on redesigning their current garden environment. My team approached the design with a "centre for all" philosophy, proposing a solution involving a wristband system and an interactive scavenger hunt map. Visitors could use the wristband to interact with museum exhibits and share their journey via an interactive dashboard.
The museum's board selected our idea, expressing keen interest in moving the project forward.
Through my network, I undertook this freelance project to design a responsive website for company registration within Taiwan's manufacturing industry. This was a project for the Industrial Technology Research Institute (ITRI), a leading government-backed research organisation. The client envisioned the site as a primary information channel, helping businesses understand sustainability and the critical importance of registration for operational safety and adherence to protocols.
I revamped the website and sitemap, prioritising information clarity. I also revised the design system to achieve a clean yet professional aesthetic for the overall design.
I assisted my company in preparing a design pitch to overhaul EVA Air's existing app. The current design lacked intuitiveness, and the airline was seeking a fresh look to align with their overall branding and digital solutions.
I prepared a design mockup showcasing a new mobile landing page and quick luggage tracking features, directly informed by feedback from their customer support team. The local sales team were pleased with the solution and subsequently used this design as a foundation for their successful pitch.
I conducted a usability evaluation for the Royal Ballet and Opera, a live project stemming from a university collaboration. My goal was to assess the website's overall experience and usability.
I employed qualitative research methods for the testing and organised my findings using a rainbow spreadsheet. This project also served as an experiment to explore the potential of AI as a research assistant in conducting usability tests.
I led a design team in India to develop seamless office management with digital devices.
I pitched £50k design project by leveraging design systems and modular approaches for user-friendly solution.
Client details has been modified according to NDA
