Samsung needed to merge three systems—eStore (Hybris), Backend (SIMs), and POS—into a seamless in-store checkout portal. A previous design had failed, putting the deal at risk. Our team was brought in with just two weeks to resolve the issues and support engineers in meeting the deadline.
Client needed to transform their existing backend into a user-friendly, consolidated point-of-sale (POS) system for in-store customer assistants, lacking an "all-in-one" view and visual cohesion. The checkout process was inefficient.
During a two-week project, I was responsible for UX redesign, leading the website's information architecture from client requirements. Working with a UI designer, I guided the visual improvements. I communicated design strategies to the sales team using wireframes to facilitate discussion and gain consensus.
I conducted a deep analysis of the current system's structure, uncovering critical pain points. A key insight revealed users needed to access and utilise existing backend data for effective stock management and monitoring.
I identified that the existing design failed to leverage the client's design system, impacting consistency. Furthermore, it demonstrated a critical lack of foresight regarding scalability, limiting its long-term viability.
To secure the pitch, I presented our design approach using a three-dimensional framework. This clearly articulated a simple, intuitive overall strategy, emphasising a focus on reducing additional costs in scalability and time spent on process training.
I developed mid-fidelity wireframes and interactive prototypes to effectively visualise proposed solutions. This allowed for collaborative discussion and validation with the product team and engineers.
I defined the information architecture to create a structured and intuitive solution for the critical checkout process. This involved designing detailed user flows and ensuring the overall system's logic was aligned with research findings and the strategic pitch direction.
The design was submitted to the sales team and receive positive feedback from the team about the results and move forward to the next stage of the detailed development. I also received a compliment from the sales team in Korea.
"Debbie and her team quickly delivered the project and help us won the deal. I can't wait to work with her in the upcoming project."
This project was executed at the pitch stage, which meant a unique constraint: the absence of direct user research. My design decisions were therefore informed by a thorough analysis of previous work and a deep understanding of the stakeholders' business objectives. I leveraged my prior experience in Customer Relationship Management (CRM) systems, gained during my time in sales, to make informed assumptions and propose solutions aligned with real-world operational needs. While acknowledging these assumptions, this approach proved successful as we won the project. The subsequent internal budgetary and arrangement decisions led to the project's assignment to an offshore design team.
Client details has been modified according to NDA
